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OOFOS was born from a desire to fill a need for footwear that could help fitness enthusiasts RECOVER from repeated workouts on hard surfaces. OOFOS’s key point of difference is OOfoam, a technology that absorbs 37% more impact than standard EVA materials.

Since launching in the US in 2012 OOFOS has seen significant growth and is currently distributed in 1700+ stores and 76% of Running Specialty across the US. Sport Factory Ltd launched OOFOS in the UK market in January 2016 and continue to invest and gain momentum with the brand over here through driving brand awareness and partnering with Running and Sport Specialty retailers.